Pawan Kalyan Moves Delhi High Court: In The Boldest Move That Highlights The Emerging Problem Of Internet Impersonation, Andhra Pradesh Deputy Chief Minister And Legendary Actor Pawan Kalyan Has Gone To The Delhi High Court To Seek Legal Protection Against The Illegal Use Of His Name. The Actor Was Notified Of Various Internet Sites That Were Spreading His Pictures And Name Without His Consent, Compelling Him To Seek Urgent Legal Assistance.
The Court Responded By Ordering Social Media Firms And Online Services To Remove All Such Information As Soon As Pawan Kalyan Provides All The Links Offending Him. This Occurrence Again Raises The Issue Of The Terrifying Trend Of Identity Abuse In The Entertainment Industry. There Is An Increasing List Of Celebrities In Tollywood That Are Being Violated In A Similar Way. Jr Ntr Approached The Court, Noticing That His Images Were Being Commercially Used.
Nagarjuna Also Applied To The Court Seeking Reconciliation After Visuals Of Him Were Manifested Online In Their Tampered Forms. In The Meantime, Chiranjeevi Managed To Have An Order That Halted Accounts That Were Duplicating His Name, Voice And Persona. Another Veteran Actor, Mohan Babu, Sued Too Because He Was Repeatedly Misused In Various Platforms.
But It Is Not Just The Problem Of The Southern Part. The Trend Has Gone Viral Among Bollywood, As Actors Fight Off Fake Endorsements, Deepfakes, Artificial Images And Fake Products That Exploit Their Fame. As The Digital World Grows Exponentially, And AI Technologies Allow Creating Convincing Fakes, There Is An Increasing Number Of Cases Where Celebrity Personalities Are Abused In An Uncontrolled Manner.
With This Increasing Crisis, Courts In India Are Beginning To Realise The Significance Of Personality Rights And Intervening Immediately When There Is Abuse. Their Recent Decisions Are An Indication Of Greater Backing To Those In The Limelight, Calling Platforms To Immediate Action.
This Is Not Just A Personal Protection Measure By Pawan Kalyan But Is More Of An Industry-Wide Effort To Recapture The Digital Identities In A Time And Era When A Reputation Could Be Ruined Through The Press Of A Button.
