Konidela Chiranjeevi, The So-Called Mega Star Of Tollywood, Has Won An Epic Court Case Which May Become A Landmark In Protecting Celebrity Identity In The Digital Era. The City Civil Court, Hyderabad, On September 26, 2025, Awarded An Ad-Interim Injunction On The Side Of The Veteran Actor, Preventing The Use Of His Name, Image, Voice, Or Likeness By Any Individuals And Organizations Unless Given Permission.
The Scenario Became Apparent Following The Uncontrollable Internet Abuse Of Chiranjeevi’s Persona In The Form Of Bootleg Merchandise To Artificial Intelligence-Created Content, Taking Advantage Of His Image. The Court Realized That Not Only Is This Exploitation Against The Privacy, It Is Also Damaging His 4-Decade-Long Film Career With Awards Like The Padma Bhushan And Padma Vibhushan.
The Injunction Prohibits 33 Organizations Now, Including The Name Of Chiranjeevi, His Nicknames Like Mega Star, Chiru, And Annayya, Or Any Aspect Relating To His Name Or Identity As A Commercial Or Promotional Property. The Offenders, Such As Television Stations Or Online Sites, Will Face Severe Civil And Criminal Penalties.
Strongly, Chiranjeevi Personally Handed Over A Copy Of The Court Order To The Hyderabad Police Commissioner, Sajjanar, On October 11, 2025, And Talked About The Necessity To Enforce Stricter Identity Laws Concerning AI. Sincerely Thanking Advocate S. Nagesh Reddy And His Team Of Lawyers, Chiranjeevi Pointed Out That It Is Not Only A Matter Of One Actor, But The Right Of All Artists To Their Own Image.
As Such A Ruling Goes, The Mega Star Does Not Just Protect His Own Legacy, But Also Leaves A Precedent To The Way Indian Cinema Will Deal With AI Controlled Abuse In The Years Ahead.
